CMRRA + TikTok = $$$
“TikTok’s integration of music with video has created a new opportunity for music creators to engage users from around the world,” said Paul Shaver (pictured, below), President of CMRRA. “Not only has the platform fueled new song discovery but it has given classic songs new life. The activity has swelled outside the platform, directly impacting increased consumption across all media. CMRRA will continue to support new technology platforms that seek to properly license music, ensuring rights holders are compensated.”
Current and future clients can sign up to collect their digital mechanical royalties from TikTok for Canada at cmrra.ca.