Westwood One, TagStation Hook Up
Paul Brenner, President of NextRadio remarked, “The ability to quantify and prove ad exposure and retail visitation provides hard evidence of radio’s impact, and is an undeniable competitive advantage for Westwood One. We are thrilled to add their scale to our technology. Through this alliance, our rich consumer data is now available for a mass audience reach, allowing us to connect with larger brands and drive new business opportunities through Westwood One’s innovative advertiser solutions.” For more information, contact Westwood One EVP of Sales Jim Daunais at 404-260-6607 or JDaunais@Westwoodone.com.