Cope With COVID With COPING-19
• Entercom has teamed up with the Ad Council as the exclusive audio production partner for COPING-19, a national PSA campaign aimed at raising awareness and providing Americans tips and resources to help people who are experiencing mental health challenges, in conjunction with the CDC, the CDC Foundation, The HHS, and the White House. The CDC’s Morbidity and Mortality Week Report survey shows more than 40% of Americans are struggling with mental health conditions as a result of the Covid-19 crisis.
As part of the campaign, Entercom will develop and provide bilingual audio PSAs that help Americans address mental health, as well as donate time and space to support the campaign across its robust portfolio of broadcast, digital and social media assets. “Entercom is dedicated to supporting the health and success of the communities that are the heart of our business,” said Sarah Harris, Entercom VP of Social Impact. “With so many Americans struggling with mental health, we are delighted to use the reach of our platform to share helpful self-care and coping tips with our 170 million listeners and so many more in partnership with the Ad Council. We know talk is a powerful tool in the struggle for mental health, and are committed to using our voice to break the stigma and help people find the resources they need to thrive.” The campaign includes the launch of new website, Coping-19.org, which will serve as a central hub where visitors will be able to access over 100 vetted resources in English and Spanish to help with their mental health needs. Coping-19.org will also feature a set of self-care best practices and principles in accordance with CDC and leading scientists, as well as links to more in-depth information by category.
Entercom is committed to supporting the health and success of the communities that are the heart of its business. Participating in COPING-19 is a part of Entercom Serves, the Company’s social impact platform that raises awareness of social issues and brings communities together for good.
