Obamas Ink Spotify Podcast Pact
Michelle Obama remarked, “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts.”
Dawn Ostroff, Spotify’s Chief Content Officer, commented, “President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content.” She added, “Connecting people with original and thoughtful creators — especially those with the ability to highlight underrepresented and indispensable narratives — is at the core of our mission and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort.” The companies didn’t provide details on specific projects the Obamas may be planning at this point, but Spotify did say that the programming would encompass “a diverse slate of original podcasts.”