Using Research To Your Advantage

Former Edison Research Vice President Deena Hollander announced she’s back in the music research business with the launch of a new company, Advantage Music Research, and the rollout of company’s first product, Scorecard, which is described as “a great music test at a fair price.” Hollander says, “After working in the industry for almost 20 years, I noticed that radio programmers were continuously left frustrated when it came to music testing and getting a high quality test at a price that works within their budget. I wanted to give radio stations what they really need while also improving upon the research methods currently used by the industry.”

With randomized hooks and proven techniques like speed controls and “dummy hooks,” Advantage clients can avoid professional test-takers and scam artists in their music testing. Scorecard respondents also enjoy the ability to take the test from any location, on any platform, at a pace that works best for them. Scorecard is delivered to clients through Cornerstone Research’s Analyst software and uses the highest quality hooks from Hooks Unlimited. For more info, contact Ms. Hollander at 908-864-0073 or DeenaHollander@AdvantageMusicResearch.com.