vCreative Expands Automation Integrations
• vCreative this week announced powerful new integrations with WideOrbit Aurora and to RCS’s ZettaCloud, two of the most widely deployed broadcast automation systems in the industry. The integrations connect vCreative’s Cloud AutoDub technology directly to both platforms, enabling produced audio to flow automatically from production to playout, seamlessly, with no local server infrastructure required.
For stations already running vCreative alongside WideOrbit or Zetta, the integration eliminates the manual steps and local dependencies that have long separated and slowed down production from automation. Spots are automatically checked, processed, and delivered continuously, arriving in the automation system with the correct audio format, metadata, and companion files ready for air, without additional handling.
“The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows,” said Mary DelGrande, CEO of vCreative. “With Cloud AutoDub, we’re eliminating the friction between production and playout, giving broadcasters faster turnaround, greater reliability, and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”
Susan Larkin, President & CEO, RCS, commented, “With integrations like vCreative’s Cloud AutoDub now embedded within ZettaCloud, RCS is delivering real, cloud native automation that removes friction between production, traffic and playout. As the world’s largest broadcast software company, we support broadcasters globally who manage billions of dollars in advertising revenue and rely on efficient, reliable systems to protect and grow their business. There is no one-size-fits-all path to the cloud, and by automating key workflows, we help customers reduce costs, accelerate speed to revenue, and modernize operations — while maintaining a seamless listener experience.”
Cloud AutoDub integration for WideOrbit Aurora and RCS’s ZettaCloud is available now. Stations ready to streamline their audio workflows can enable the integration today by contacting their vCreative account representative or reaching out directly to mary@vcreativeinc.com.
