Lovely Rita Renewed
Wilde is a Southern California native who began her radio career back in the day at the former KEZY/Anaheim. In 1983 Wilde embarked on a 25-year run at KLOS/Los Angeles, eventually rising to PD. She joined The Sound in May 2011 to do weekends and was quickly upped to nights. Wilde graduated from California State University in Long Beach and is a proud season ticket holder to the Los Angeles Angels of Anaheim. “The Sound is the kind of radio I love, so I’m thrilled to be here,” said Wilde. “We play the best music ever made and present it with creativity and originality.” Wilde’s extension follows similar multi-year agreements with fellow market icons Cynthia Fox and “Uncle Joe” Benson.
As Beasing later explained to RAMP, “This contract extension gives Rita a little more time to introduce me to Bono, as she’s promised.”