Cumulus Launches Shreveport AC

• There’s a new AC station serving the good citizens of Shreveport, LA, courtesy of Cumulus Media, as the company disconnects the FM simulcast with Sports-Talk KRMD-AM (1340 The Ticket) and uses translator K264AS to launch Lite Rock 100.7, “Shreveport’s New At Work Station.” Lite Rock 100.7 will play at least 50 minutes of music every hour and also air The John Tesh Radio Show Sunday through Friday nights from 7-midnight.

Aaron Criswell, VP/Market Manager of Cumulus Shreveport, said, “We’re excited to launch a fresh at-work listening station in the Shreveport metro. Since he has arrived, Operations Manager Jay Michaels has done a great job increasing audience levels with our Top 40 station KQHN (Q97.3). With this format flip from Sports to the Lite Rock format, I’m anticipating similar results. Cumulus Shreveport now has a radio station targeting the mature female listener and is the only cluster in the market exclusively targeting women and working families.”

Michaels commented, “The Shreveport market has been yearning for a true Adult Contemporary station for years. We’re excited to add Lite Rock 100.7 to our powerful lineup of radio stations at Cumulus Shreveport. The addition of our new AC station is a huge benefit to listeners in the market, and it also allows us to be the only cluster in the market exclusively targeting women and working families. I can already hear offices across the city making the switch!”