Formats You’ll Flip Over
• Adams Radio Group of Ft. Wayne, IN is bringing Hip-Hop back the market with the launch of with Loud 103.3. The new station debuted at 5pm Thursday on WJFX-HD2/W277AK, replacing Gold-based Active Rock 103.3 The Fort. Check out the launch video.
Loud 103.3 personality Big Kess, affectionately known as “The Voice of the City,” said, “Bringing Hip-Hop back to the radio means that all people are now being served by local radio. I’m proud to be a part of Fort Wayne’s Hip Hop station.”
Operations Manager JJ Fabini commented, “I couldn’t be more excited about Loud 103.3. Our city has sorely been missing a Hip-Hop outlet for years, an entire segment of our population didn’t have a radio station to call their own, and Adams is thrilled for the opportunity to serve the community with this new venture.”
• After a day of Halloween stunting, Alpha Media Top 40 KEEZ-FM (Z99)/Mankato, MN turned the temperature down ever so slightly to Hot AC and rebranded as Mix 99.1, targeting that lucrative 25-54 demo.
Jim Lowe, Market Manager of Alpha Media Mankato, commented, “The new Mix 99.1 is exactly what the name implies, a solid mix of the right music. Combine that with [morning duo] Brad and Sarah‘s Mankato hometown roots and local experience, and this is a radio station whose time to shine is right now. We couldn’t be more proud or excited about the new sound.”
Content Director Brad Steele said, “This new sound of Mix 99.1 is what the listeners demanded! We are always listening to our fans. What they said they wanted was less repetition while adding more music and content. That is what we are going to delivering. Our content is key to this rebrand, you and your family will always be able to listen to Mix 99.1 without having to worry about the content.”
