A2IM Executive Action
• The American Association of Independent Music (A2IM) announced two new hires — Melissa White joins as Director of Membership and Jasmine Lopez-Alvarez is aboard as Marketing Manager. White will oversee A2IM’s label relations and membership engagement strategy, while Lopez-Alvarez will manage diverse marketing initiatives and spearhead membership growth.
“We are delighted to welcome Melissa White as Director of Membership and Jasmine Lopez-Alvarez as Marketing Manager,” said Richard James Burgess, CEO of A2IM. “Their experience and passion for independent music will play a crucial role in developing our reach and furthering our mission.”
White (left) grew up in the Bronx and graduated from City College of New York with a bachelor’s in music. She got her music industry start as an Executive Assistant at the prestigious Hip-Hop label Tommy Boy, followed by a stint with Tracklib as Music Catalog Director.
Lopez-Alvarez (right) is the founder of multimedia platform UnPeeled and was a Marketing Manager for renowned San Francisco music venue Bottom of the Hill. She later moved to New York City to pursue a graduate degree in Music Business at NYU and held communications and talent relations roles with SiriusXM, Marauder, and HIFI.
Your best wishes can be shared with Melissa White at melissa@a2im.org and with Jasmine Lopez-Alvarado at jasmine@a2im.org. [White photo: Alex Castaneda | Lopez-Alvarez photo: Maro Hagopian]
