AEG Seriously Boosts Its K-Pop Cred

• AEG Presents announced an official strategic partnership with K-Pop touring and marketing company Powerhouse (Powerhouse Korea Inc. in Korea) after 13 years working together on many successful K-Pop artists. The two live music companies will collaborate on all aspects of live K-pop business including touring, production, marketing and media across every level.

C.S. Hah, Powerhouse CEO & President said, “In the course of last two decades, K-Pop has grown to be one of the most popular genres in the global music industry. The K-Pop market has proven its depth and width to be more matured than ever, and I hope our launch of this formal partnership with AEG Presents can help K-Pop grow to reach new horizons across the regions.”

AEG Presents and Powerhouse started their successful relationship in 2010, producing the SM Town concert at Staples Center, regarded as the first blast of K-Pop in the US, selling out 12,500 tickets in minutes. Since then, the two companies have collaborated on historic K-Pop tours including BTS‘ 2017 The Wings Tour North American arena shows and 2018 Love Yourself arena tour, and MONSTA X‘s massive 2018 The Connect World Tour. Over the last five months, Powerhouse and AEG Presents have produced and promoted four massive tours for some of the most popular K-Pop groups: BLACKPINK, Tomorrow X Together, ENHYPEN, & ATEEZ.

“C.S. Hah and Powerhouse have a track record that speaks for itself,” said Gary Gersh, President of Global Touring & Talent for AEG Presents. “Powerhouse has tapped into what’s becoming an ever-expanding international market for K-Pop, and we are thrilled to build upon an already strong foundation between the two companies.”