Alissa Pollack Named Pres. Of Mediabase
• RCS Worldwide announced the promotion of Alissa Pollack to President of Mediabase, the music industry’s premier source for airplay analytics, chart intelligence, and music data. In this elevated role, Pollack will also continue her existing responsibilities as President, Global Music Marketing at iHeartMedia.
As President, Pollack will now lead Mediabase’s strategic direction, global expansion, product innovation, and commercial growth, accelerating the company’s evolution beyond industry-leading airplay charts into a global music intelligence platform serving record labels, broadcasters, artists, managers, publishers, digital streaming platforms, agencies, and brands.
“Alissa has spent her career at the intersection of music, data, and relationships – which is exactly where Mediabase lives,” said Susan Larkin, CEO & President, RCS Worldwide. “This promotion is a recognition of everything she has already built and a reflection of our confidence in where she will take Mediabase next. As she steps into this new role, she will have my full support as she leads Mediabase forward.”
“I’m honored to lead Mediabase at such an exciting moment in its evolution, while continuing the work I love at iHeartMedia,” Pollack remarked. “The opportunity is completely complementary because they share the same purpose: helping the industry make smarter decisions through meaningful insights. Mediabase has earned its reputation as the gold standard in music data, and I see an incredible opportunity to build on that legacy by expanding our global reach and delivering intelligence that helps our partners not just discover what’s happening now but shapes what happens next. As one of my first initiatives, I’m thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the U.S. and Canada, providing greater visibility into music performance and trends across North America.”
Your best wishes can be shared with Alissa at AlissaPollack@iheartmedia.com.
