Blank Named Pres. Of Media At WEA
• WEA, the Label and Artist Services division of Warner Music Group (WMG), announced that Benjamin Blank has been appointed as President of Media. In this newly created role, Blank will lead WMG’s newly formed digital advertising and creative content division. The move brings WMG’s award-winning owned media under Blank’s leadership, including UPROXX, the youth culture destination; Songkick, the live music app; and HipHopDX, a leading hip-hop media platform, which recently began its international expansion. The platforms will continue to operate separately from each other with journalistic independence and creative freedom.
Based in Los Angeles, Blank will continue to report directly to WEA’s President, Maria Weaver, who noted, “Since meeting Ben I’ve been impressed with his drive, his leadership, and his fearless ability to think outside the box to create meaningful and engaging content. He’s always in tune with the cultural conversation and he and the UPROXX team have built something really special. There’s no doubt he’s the right person to take the reins as we take a new approach to our owned media.”
Blank most recently served as CEO & Chief Creative Officer at UPROXX Media Group, which has been part of the WMG family since 2018. Before that Blank co-founded the production company Locksmith Content where he directed award-winning television commercials, branded content, and films and served as a producer at Anonymous Content.
“Warner Music is a powerhouse, home to not only some of the world’s most influential artists, but also to culture-shaping brands and online destinations for music fans,” Blank said. “Putting this collective firepower under one roof makes sense, allowing our partners to tap into our broad reach of fans across the globe at an even bigger scale. I look forward to working alongside Maria and am excited to continue to collaborate with my UPROXX family and everyone at HipHopDX and Songkick.” The news of Blank’s promotion comes on the heels of the recent promotion of longtime WEA exec Elsa Vivero to General Manager / Executive Vice President, Global Commercial Services.
