Cumulus Launches Music Partnerships Division

• Cumulus Media announced the formation of a new Music Partnerships division, to be headed by VP of Programming Operations Greg Frey, a 12-year company veteran.

In this newly created position Frey will serve as the company’s creative liaison with artists, labels, booking agencies, and promoters, leading the team which will develop music marketing partnerships for Cumulus Media’s 300+ music stations, Westwood One network franchises, and related social/digital platforms. The team’s focus will be on enhancing partnerships, creating value for the music industry as well as new content and revenue opportunities for Cumulus. Frey will be supported by a coalition that includes local and national advertising sales; music format VPs; digital leaders; and programming, promotion, and marketing executives.

Frey will report to Chief Content Officer Brian Philips, who remarked, Greg will advance Cumulus’s music industry collaboration with his trademark credibility and tastemaker’s integrity. Greg enjoys the longstanding respect of the industry and from all at Cumulus, and I’m confident we will see success with his leadership right out of the gate.”

Commenting on his new responsibilities, Frey noted, “We’ve spent the recent months laying the groundwork for this critical function so that we can best support collaboration between Cumulus and our esteemed music partners. I’m eager to get out there and show the music world what more we can do together.”