Hit Up HitsMeUp

You are invited to grab a red Sharpie, flip your calendar over to March and draw a big red X on Friday, March 3. That’s the day that HitsMeUp launches. HitsMeUp is a new online platform and app that bears the proven pedigree of five Nashville industry icons — Butch Waugh, Skip Bishop, Chris King, Chad Little and Stokes Nielson. HitsMeUp has been designed to give music fans access to exclusive content from their favorite artists, including videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and other cool stuff. The platform, which is powered worldwide by PublicVine’s PaaS technology, will allow artists to create their own dedicated channels and “curate an immersive experience that cannot be found anywhere else.” They sound serious. The founders want to fairly compensate artists and content owners beyond the existing platforms.

HitsMeUp has also created a proprietary reporting system to ensure the platform is both industry and artist-friendly. Video views on HitsMeUp will be counted by Nielsen’s consumption charts, allowing artists to share in a more equitable formula for royalties. “In today’s connected age, there was something missing in the experience between music artists and their fans,” said Waugh. “We created one place where artists can connect with their fans in a way that they have never done before. HitsMeUp offers artists a direct line to their fans in an engaging and personal way.” You heard the nice man — the countdown clock to launch continues to tick, tick, tick at hitsmeup.com.