Jacobson Joins WCM As SVP/Creative Sync
• Warner Chappell Music (WCM) announced the appointment of Rachel Jacobson to the newly created role of Senior Vice President, Creative Sync.
In this new position, Jacobson will oversee a new team focused solely on sourcing and developing songwriters for creative opportunities in sync, reporting to Rich Robinson, WCM’s EVP, Global Sync and Media Original Music. As part of this move, Talia Rubino, Sr. Director, Creative and International Sync, and Margo Dorfman, Sr. Manager, Creative Sync, will now report directly to Jacobson.
Robinson remarked, “We’re reimagining our approach to the creative side of sync at Warner Chappell to better align with the rapidly evolving media and streaming landscape. Rachel is deeply engrained in the TV, film, and advertising worlds, with strong ties to the songwriting community, making her the ideal leader to help us recalibrate our creative offerings and double down on writer development for sync. I’m thrilled to have her join us for this new chapter.”
Based in Los Angeles, Jacobson has been working in creative licensing since 2008 – elevating artists and songwriters through impactful projects across advertising, film, trailers and promos, TV, and video games. For the past five years, she has served as Head of Sync and Artist Relations for the Paris-based Because Music Group. Prior to her work with Because, Jacobson was part of the creative licensing team at SONGS Music Publishing and Atlantic Records.
“In my mind, music publishing is synonymous with Warner Chappell,” Jacobson said. “I’m incredibly excited to work with a catalog that has some of the world’s most iconic songs while also getting to partner with some of today’s most exciting songwriters and artists. I’m thrilled to start this new chapter, leading a talented and accomplished team whose work I’ve long admired from afar. Thanks to Carianne [Marshall] and Rich for this fantastic opportunity.” [Photo Credit: John DuBois]
