Lisa Ellis Joins SoundCloud

• Former longtime Sony Music executive Lisa Ellis has joined SoundCloud as Global Head of Music and Artist Relations. In her new role, Ellis will be SoundCloud’s liaison to the global creative community, working with artists, managers, and labels to help them grow across SoundCloud’s unique, creator-driven ecosystem. She will be based in New York and report to CEO Kerry Trainor, who commented, “Lisa has spent decades championing artists. She’s a passionate music executive, whose leadership, experience and strategic vision will be an asset to the team and our partners. Her connection to the creative community, understanding of the unique role SoundCloud plays in launching creators’ careers and helping them connect with fans is invaluable, and will help us continue to empower and grow the largest, most diverse community of audio creators.”

Ellis was most recently a Principal Partner at Provenance Ventures, a holding company for Provenance Media and Provenance Films, where she will continue to serve in an advisory role. Ellis was previously Operating Partner at Fireman Capital Partners, and she continues to work with that group as an advisor on special projects.

The move marks a return to the music industry for Ellis, who enjoyed a 14-year run at Sony Music Entertainment until 2009. During her tenure, Ellis oversaw label creative and operational management for Columbia and Epic Records, in addition to digital initiatives across the label group. Other roles include two years as President of Sony Urban Music and SVP, Strategic Marketing and TV/film/commercial music licensing.

Ellis remarked, “Among streaming platforms, SoundCloud stands out as a truly differentiated offering by keeping creators at the center of everything they do. I’m excited to work alongside a dynamic, forward-thinking executive team, and join a company that provides a unique discovery experience by bringing together music and technology to support, elevate and celebrate creators of all kinds, with a particular focus on emerging talent.”