Loki Far From Low Key

• Music industry entrepreneurs Bob Murray, Zack Dekkaki and Ric Wake announced the launch of Loki Artist Group, described as “a progressive global entertainment company, created to invest in the future of music.” Loki Artist Group launches with two recording studios (Los Angeles and Toronto) and management company, Elev8 Global Entertainment, a record label and publishing division. Loki Artist Group will look for new artists, songwriters, and producers to sign for management, as well as new music ventures to partner with the assets they provide. The company will offer A&R, artist development, digital promotion, social media management and marketing, as well as licensing and sync services.

Elev8 Global Entertainment, which recently joined forces with Loki Artist Group, has been providing full-service talent management under the leadership of Bob Murray for a wide array of musicians and artists since 2007. Elev8 specializes in negotiating contracts for major recording deals as well as film and television placements, procuring lucrative sync licensing deals, operating and promoting global arena tours, and producing internationally broadcast concert TV specials. Their current roster includes Jorge Blanco, Jonathan Antoine, Shaun Jacobs, Anna Chase, and J Broadway.

Co-Founder Bob Murray said, “Loki Artist Group is a global music family of like-minded individuals and organizations working together to prepare for the new world of our business with a model focused on the development of music copyrights and their creators. With the challenges presented in the last ten months, the music industry has needed to adapt to redefine its goals and continue its creative growth. We look forward to being part of that new development wave.”

Co-Founder Zack Dekkaki remarked, “We are currently looking for strategic investment opportunities with music companies that are managed by leading executives whose unique artist rosters show the ability to adapt during this time and prepare for the anticipated return to the stage. With the shifts we have been seeing across music and the larger entertainment industry as a whole, Loki Artist Group will not only provide funding, but also management, music publishing, creative, and other resources in partnership to support these businesses as they adjust to the rapidly changing music market.”