Reddy Upped To VP/Streaming, UMG Nashville

• UMG Nashville announces the promotion of Vipin Reddy to VP of Streaming. Reddy, who has been part of the label group’s streaming team since 2018, now leads the department. In his new role, Reddy oversees all DSP relationships as well as audio and video streaming strategy for all UMGN artists globally.

Prior to joining UMGN, Reddy was part of the UMG global streaming marketing team. The William & Mary graduate and Fairfax, Va. native has cultivated strong relationships with UMGN streaming partners and most recently, he was point on UMGN artist strategy with Apple Music and Pandora.

“From the day he joined the company, Vipin has been an integral part of the streaming team,” says UMGN EVP & COO Mike Harris. “His deep knowledge of the streaming business has been vital to UMG Nashville’s success. We are excited for Vipin step into this leadership role and look forward to the team’s continued success.” [Photo credit: Chris Hollo]