Sanjines Named GM, Arista Records
• Arista Records just announced the appointment of Veronica Sanjines as General Manager. In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic marketing and artist relations. Under her purview, she will collaborate with the entire roster, including multi-platinum marquee artists such as Måneskin, JP Saxe, Tai Verdes, and rising talent such as Lola Brooke.
Based in New York, Sanjines will report to David Massey, President & CEO, Arista Records, who commented, “Veronica is a natural leader and creative executive with genuine passion for music and a keen perspective on culture. Veronica’s reputation for visionary marketing and strategy precedes her. We are excited to welcome her to the Arista family. We know she’s going to be an incredible asset to the label’s next era.”
Over the course of two decades, Sanijnes has held various roles in the music industry, most recently as Vice President, Marketing at Warner Records. Prior to Warner, Sanijnes worked at Astralwerks/Capitol Music Group, overseeing the launch and subsequent album roll-outs for multi-platinum superstar Halsey. Her career also included stints in marketing at Epic Records and Columbia Records.
Sanjines said, “The success David and the team have built over the last five years is a testament to their dedication and focus on artist development in a highly competitive landscape. I hope to continue to build upon this foundation in my new role at Arista and I’m so excited to return to the Sony Music family where I started my career over 20 years ago as a college rep.” [Photo Credit: Claire Vogel]
