Quu Report: ‘Radio Must Be Visual’
• Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, has released its 2026 In-Vehicle Visuals Report. Now in its third year, the report offers an updated view of radio’s place in the top 100 best-selling vehicles in the U.S. and includes a database with: A) vehicle data; B) Expanded vehicle analysis; C) Updated scorecard of dashboard features; D) Six key findings with actionable recommendations.
Radio industry experts Fred Jacobs (President, Jacobs Media), Paul Jacobs (VP/GM, Jacobs Media); Joe D’Angelo (SVP, Global Broadcast Radio, Xperi Inc.), and Mike McVay (President, McVay Media Consulting) contributed analysis and commentary in the report. All four will join Quu CEO Steve Newberry to discuss the findings in a free webinar tomorrow, April 15 at 3pm ET. Register HERE.
The Six Key Findings: 1) Screens are everywhere — radio must be visual. 2) Infotainment systems are more familiar and intuitive. 3) AM/FM is still ubiquitous but increasingly harder to find. 4) Earning the ‘last touch’ matters more than ever. 5) HD Radio is growing. 6) Apple CarPlay and Android Auto hold steady while SiriusXM loses ground.
“In our 3rd year, trendlines are emerging. Screens are everywhere in vehicles. Dashboards are getting smarter and more intuitive to use. Audio is now almost always paired with a visual,” said Steve Newberry, CEO of Quu. “What listeners see impacts what they hear. For radio, the challenge isn’t availability — it’s discoverability. Ensuring sound is seen isn’t optional. It’s essential.” Access the full 2026 In-Vehicle Visuals Report HERE.
