SMN Taps Rubenstein As VP/Digital Marketing
• Sony Music Nashville (SMN) announces the appointment of Fred Rubenstein as Vice President, Digital Marketing. Rubenstein will be responsible for overseeing the digital marketing team and leading the strategy, execution and implementation of innovative social media and digital marketing campaigns across the SMN roster. Rubenstein will also focus on exploring new partner/platform opportunities that will enable digital discovery, enhance artists’ brands and drive consumption.
In this new position, Rubenstein will relocate to Nashville and report to SVP of Marketing Jennifer Way, who commented, “Fred is a highly respected digital marketing executive who isn’t afraid to break the mold to try something new. He’s a natural leader and collaborator, and I’m looking forward to adding his fresh, innovative perspective and broad digital expertise into our marketing strategy as we continue to deliver unique, memorable campaigns that amplify our artists’ voices and their music.”
Rubenstein remarked, “I’m very excited to join a team that is already is already pushing the boundaries for their artists in the digital space. The vision and outlook that Sony Music Nashville has for being at the forefront of this space is super exciting and I appreciate their trust in leading that. I look forward to continuing this mission by amplifying unique digital campaigns for and with, our artists.”
Rubenstein was most recently Sr. Manager, Creator Acquisitions & Development for Amazon’s live streaming service Twitch. Before that he was a member of digital marketing teams at Elektra Music Group and Roadrunner Records. [Photo credit: Rebecca Lader]
