Triple Tigers Names Herring, Ortmeier Co-Pres.
• Big day high atop the Triple Tigers management pyramid, as the Nashville-based label has named Kevin Herring and Annie Ortmeier as Co-Presidents. Herring is elevated from SVP of Radio Promotion, a post he has held since 2017, while Ortmeier joins the company following her tenure as SVP of Streaming Marketing at UMG Nashville. Both will report to George Couri, Triple Tigers Co-Founder and Triple 8 Management Founder. These management changes take place as label partner and former President Norbert Nix is set to launch VISCYRL, a soon-to-be-announced new venture with The Orchard. Pictured, (l-r): Herring, Ortmeier & Couri
Since its launch in 2016 as a joint venture between Thirty Tigers, The Orchard and Triple 8 Management, the success of Triple Tigers Records has been unprecedented in the history of Country music with a roster that currently includes Scotty McCreery, Russell Dickerson and Jordan Fletcher. Triple Tigers’ longtime distribution partner is The Orchard, part of Sony Music Entertainment.
“Triple Tigers 2.0 is here,” said Couri. “I look forward to stepping into a more active role, as well as having Kevin and Annie form a dual attack in the worlds of both radio and streaming & digital. Kevin’s radio singles batting average here is unmatched in the industry, and Annie comes from leading streaming and digital strategies at the biggest label in the business. With our company intentionally focused on maintaining a very small group of artists who benefit from dedicated attention, there will be tremendous impact on our roster.”
Herring remarked, “I’m very proud and honored to be entrusted with a leadership role at Triple Tigers. This is an amazing group of people and artists who are dedicated to making world class Country music and lifting up the artists, songwriters, format and community.” Ortmeier commented, “I’m excited to be joining George, Kevin and the team at Triple Tigers. I have admired Triple Tigers and the incredible success they have had thus far, and am looking forward to being able to build upon that success with Scotty, Russell, Jordan and the team!”
You may send your congratulatory emails to Herring at kevin@tripletigers.com and Ortmeier at annie@tripletigers.com. Couri can be contacted at george@triple8mgmt.com and Nix can be reached at his new address, norbert@viscyrl.com. [Photo credit: Robby Klein]
