Where There’s A Will…
• Jennifer Way has been promoted to Senior Vice President of Marketing for Sony Music Nashville. Reporting directly to Sony Music Nashville Chairman & CEO Randy Goodman, Way will oversee all marketing efforts for Sony Music Nashville and the roster of its three imprints, Arista, Columbia and RCA Nashville. Goodman remarked, “Since joining SMN, Jen has exhibited an understanding of and the ability to adapt to the changing nature of the market and its impact on what marketing needs to look like in the future. That’s never been more vital than it is right now.” He added, “I know Jen and the amazing team she will be leading will ensure our market place leadership in that regard.”
Way graduated from Berklee College of Music and worked at UMG Nashville for over a decade before joining Sony Music Nashville in 2016, where she has most notably led the marketing campaigns for Kane Brown, Miranda Lambert, Brad Paisley, Mitchell Tenpenny and Tenille Townes, among others. Way has also been extensively involved in SMN’s global artist development efforts and the breaking down of racial and genre barriers for Country acts.
“I’m so thankful to Randy for his belief in me and entrusting me to lead this remarkable team,” said Way. “Under his vision and leadership, Sony Music Nashville has become not only one of the most exciting label groups in music today, but also one of the greatest places to work, with a culture that enables our team to thrive. I love the SMN Family — this team and our roster of artists — and I couldn’t be more honored or excited for this opportunity, as we navigate this ever-changing marketplace and continue to write this exciting chapter for Sony Music Nashville.” Ms. Way can be congratulated at jennifer.way@sonymusic.com. [Photo credit: Matthew Berinato]
