WME Ups Williams To Head Of Music Marketing
• WME announced that it has elevated Sara Williams to Head of Music Marketing. The Nashville-based Williams will now report to Kirk Sommer, Global Head of Music for WME, who remarked, “Since joining WME, Sara has been an inspiring and trusted presence, built terrific relationships across the agency, and brought fresh thinking to our artists’ touring business. She is a natural fit to run our music marketing group and we’re excited to continue growing this offering under her leadership.”
In her new role, Williams oversees the full music marketing team of more than 20 people, who collectively shape campaigns across the WME roster and provide expertise in marketing, ticketing, partnerships, branding, and media. Since joining WME’s music marketing team in 2019, she has led strategic efforts for a range of clients, including Luke Combs, Duran Duran, Zach Bryan, Puscifer, Kane Brown, Jason Isbell and the 400 Unit, Coheed and Cambria, Weezer, and more. Before joining WME, Williams led the marketing department at AEG Presents Rocky Mountains in Denver, and she started her career in radio marketing and promotions.
“I’m incredibly grateful for the opportunity to take on this role and expand on the exceptional foundation our world-class marketing team has built across the globe,” said Williams. “With a roster as unparalleled as WME’s, this is an exciting time to grow our department and elevate the strategic work our team does to connect our clients with their fans.”
Levi Jackson, who previously oversaw WME’s music marketing division, has moved onto WME’s Brand Strategy team as VP, Music reporting to Group head Robbie Henchman. Jackson will continue to work across music marketing, utilizing his expertise to support WME music clients and brand clients who are looking to activate within music. He serves as a bridge across groups, creating even greater connectivity between brand strategy and music, and further developing this area of business for WME clients. [Sara Williams photo by Hunter Berry]
