Bailey’s Pet Project Comes To Market
• Jason Bailey, President and Founder Sun Broadcast Group announced that his digital company, Reatro Ventures, has officially hit the market with a new affiliate relations product available to the radio industry. ARC (Affiliate Research Client) has been Bailey’s pet project inside SBG since 2017. Following the purchase of Sun by GMP late last year, Bailey (pictured) moved the project to his personal company, Reatro Ventures (named after his daughter Reagan and son Troy) in order to offer it to producers, reps and networks outside of SBG. Built originally for Sun’s affiliate team, ARC is an “all-in-one” cloud-based solution offering information on every radio station in the country with the simple click of a button. Bailey explained, “What used to take our team hours and five different pieces of software to find, research and affiliate a radio station, now takes just minutes on one piece of amazing software. ARC is station information, coverage map and tower overlays, station personnel, syndicated lineups, revenue and barter calculators, performance data and a full-blown, radio-focused CRM all in one. It’s 25 years overdue, but it’s finally here!”
Producers and Affiliate Reps in ARC all participate in the industry’s first crowd-sourced station research client using ARCrowd™. Info like station contacts, format changes, syndicated shows, etc., can be changed instantly, giving all ARC users access to real time, live updates, making their affiliation job easier. ARC can also calculate the cash or barter value of a radio station using first of its kind technology approved for all companies regardless of ratings data access. ARC can also display station ratings data to licensed users and offers easy reporting on the fly without ever leaving the platform.
For national radio networks, ARC allows their outside shows and vendors easy access to add affiliates directly into their traffic and accountability systems. ARC even tracks commission and affiliation goals with both the network managers and the individual reps receiving automated reports to track their progress. Bailey added, “I’m so excited to introduce ARC to the market. When I saw how helpful it was at SBG and how many hours it saved our reps every day I just knew it needed to be in everyone’s hands. It’s the first major leap in affiliate relations in a long time and I’m beyond proud of the Reatro Team for their hard work to prepare it for its debut!”
The Reatro team will be at CRS 2019 this week in Nashville to formally unwrap ARC for interested networks or affiliate relations reps. To set up a demo, hit up Bailey at Jason.Bailey@reatro.com, or visit arcsoftware.us.
