Denver Radio Hotter Than Usual

• Max Media Denver used the occasion of Memorial Day weekend to relaunch KFCO (FLO 107.1), broadening its Rhythmic format to include more Pop titles and rebranding the station as Hot 107.1.

In making the announcement of the station’s newly expanded musical direction, Max Media Denver Market President Jeff Norman said, “Hot 107.1 Denver’s New Hit Music is coming full-circle. We first launched the ‘Hot’ brand back in 2009, and our plan is to bring back most of the elements, including the original logo design. Our VP of Programming, Rick Thomas, launched an extensive research study, and the results were clear — the Denver metro area wanted Hot back — so we listened.

Norman continued, “For quite some time, music consumption data has been showing music seekers are not stuck in one specific genre, and data has been particularly amplified during COVID-19. When studying behavior of people at home with time on their hands, we see listeners seeking music of many types to compile their personal playlists. With this approach, we expect Hot to perform well for our advertisers and listeners. Hot 107.1 Denver’s new Hit Music will continue to serve our local communities with exciting programming, offering a new choice for the Mile High City.”

Thomas commented, “Our desire is to accurately reflect the musical passion of the marketplace. To that end, we have simply expanded our approach, allowing listeners to enjoy a wider variety of rhythmic hit music, re-branding as Hot 107.1, Denver’s New Hit Music. Additionally, in an enhanced effort to serve our listeners needs, Hot 107.1 will not stop the music more than once an hour for ads.”