Elvis Is Looking For [Your Name Here]
• Atlas Media Corp, the New York-based TV/Film/Digital production company, has entered into an exclusive agreement with the Elvis Duran Group to activate Elvis Duran’s passionate base of 10+ million followers to help find talent to populate documentaries, docu-series, reality and lifestyle shows. The announcement was made jointly by Bruce David Klein, President & Executive Producer of Atlas Media and David Katz, CEO of the Elvis Duran Group (EDG).
This innovative nationwide casting initiative will deputize millions of eyes and ears to help find talent that Atlas Media and the Elvis Duran Group can develop to appear on TV shows, documentaries, short-form webisodes, podcasts and other content. Through exposure on the syndicated Elvis Duran & The Morning Show and social media, fans will be encouraged to submit their TV-friendly friends, family members and interesting local personalities to a nationwide talent search on elvistvcasting.com.
Atlas and EDG will review the submissions and offer development deals to the most promising talent. Resulting projects will be pitched to networks and SVOD platforms. Beta testing has been underway for nine months, and the initiative has started working with several cable networks to fill specific casting needs. “You can scour YouTube, do a zillion Google searches, make cold calls, travel to small towns, attend conventions — all to try to find a superstar talent, the proverbial needle in a haystack,” says Klein. “But partnering with EDG puts this process on steroids. We suddenly have scale, with the super-engaged Elvis Duran fan base, millions strong, serving as our eyes and ears to cast the widest possible net and help us and our network clients find the most engaging fresh talent out there.”
Katz commented, “Elvis’ connection with his millions of fans is extraordinary. The idea of activating them to find the next big TV talent makes a lot of sense. Partnering with Atlas Media on this initiative, is yet another step in EDG’s evolution into a multi-platform production company.” For his part, Elvis added, “We connect with our millions of fans every day — and this is an exciting opportunity to break down the fourth wall, and have them actually become part of the process of developing long-form content!” Pictured, (l-r): Klein, Duran & Katz.
