Motel 6 Wins WW1 Sound Awards

In its fourth consecutive year, the Westwood One Sports Sound Awards ranked the most popular audio commercials that aired on the 650+ radio stations broadcasting Westwood One’s exclusive, national play-by-play coverage of Super Bowl LI. Motel 6 landed the top two spots in this year’s Westwood One Sports Sound Awards. The hotel chain, famous for its tagline, “We’ll leave the light on for you,” created a humorous spot where their official spokesman, Tom Bodett, tried to incorporate millennial lingo to promote Motel 6. As Bodett said, the ad truly was “on fleek.” Motel 6 also took second place for the ad “Disclaimer,” which found Bodett trying his best to not mention certain trademarked names that would land the hotel chain in legal trouble. Coming in third place was Hagerty Insurance.

Suzanne Grimes, EVP of Corporate Marketing for Cumulus and President of Westwood One said, “The Westwood One Sports Sound Awards is one of the many ways we honor the art of audio and this year we congratulate Motel 6 on being crowned our 2017 winner! This is the second win for Motel 6, who also took top honors in our inaugural award year.”