Pour A Steaming Cup Of Covfefe

Results Radio Classic Hits KCCL (101.5 K-Hits)/Sacramento wisely took immediate promotional advantage of America’s new favorite (and confusing) “phase that pays,” deftly pushing a few buttons to illuminate a half dozen strategically placed digital highway billboards, allowing them to work their magic, starting in the wee hours of the morning commute.

Brand Manager Rico Garcia said, “It’s silly. It’s nonsense. And that’s why it’s so easy to use to connect with the masses. We had fun with this today, so we’re all going out for Covfefe tonight. I think we have some trade there.”