The 414 Welcomes 414Music.fm

Those enterprising folks at Radio Milwaukee just emerged from their basement laboratory with news of a brand new, super-local radio station — 414Music.fm is scheduled for launch on June 20 on the HD2 channel of Triple A WYMS (88Nine Radio Milwaukee). If the name doesn’t immediately make sense, that’s OK — you’re not from Milwaukee. The unveiling of the new station was announced at 4:14pm on April 14, which has become known as “Milwaukee Day” because 4/14 matches Milwaukee’s 414 area code. Get it?

The station and stream will be the first in the city to play only Milwaukee music, bolstering 88Nine’s commitment since its launch 10 years ago to playing and supporting Milwaukee bands. Right now, 88Nine plays at least one Milwaukee artist every hour and supports Milwaukee bands via its weekly 414 Live specialty show and its annual Milwaukee Music Awards — 414Music.fm will expand that concept into a fulltime, 24/7 station. 414Music.fm will play a mix of current and older Milwaukee music as well as live sets recorded on 414 Live.

As PD Jordan Lee said, “We’re launching something that the city has never had before — a 100% Milwaukee music service that will connect Milwaukee music to listeners anywhere and everywhere. We want Milwaukee musicians, past and present, to submit their music now. This is your city, your scene and we need your help.” Milwaukee musicians are encouraged to visit the station’s new website, 414Music.fm, to upload their music for consideration.