100kw Of Pure Asian PoP!
• As we tipped earlier this week, iHeartMedia Honolulu has completed the frequency swap of Alternative KUCD (Star 101.9), and its wildly popular Asian Pop channel, PoP! 99.1 (KUCD-HD2), thus, the launch of America’s very first 100,000-watt, 100% Asian Pop radio station, PoP! 101.9, “The Best PoP on the Planet.”
This new station launch coincides with Asian/Pacific Islander Month throughout May. Meanwhile, the Alternative format heard on KUCD-FM as Star 101.9 since 1997 has relocated to KUCD-HD2/K256AS, rebranding as Star 99.1, Hawaii’s Alternative Rock.
iHeartMedia started developing this exciting format in 2019 on KUCD-HD2 with its unique mix of songs from superstar artists like BTS, Blackpink, TWICE, NewJeans and Fifty Fifty, etc. “Asian Pop is exploding in popularity across the globe and becoming mainstream and mass appeal music here in Honolulu,” said Jamie Hyatt, SVP of Programming for iHeartMedia Honolulu. “We are witnessing the passion listeners have for the format firsthand. It’s the next big music movement and we’re proud to be a part of it.”
Scott Hogle, Market President for iHeartMedia Honolulu, said, “The Asian Pop format delivers a dream demographic for advertisers too, those who make the most purchasing decisions for households. We are excited to add PoP! 101.9 to our legendary line up of stations that include 92.3 KSSK, Island 98.5, 93.9 The Beat, News Radio 830 KHVH, Fox Sports 990 and Star 99.1.”
Here is the weekday jock line-up for PoP! 101.9 — 6am-noon: KC; noon-6pm: Becky Mits; 6pm-midnight: Maddox.
