ABC Audio Picks Compass As New Ad Rep
• ABC Audio has selected Compass Media Networks to serve as the exclusive advertising representative for commercial radio inventory and sponsorships broadcast to more than 1,500 radio affiliates and digital distributors, reaching more than 110 million monthly listeners.
“We are thrilled to usher in a new phase of growth for ABC Audio with the announcement of our strategic partnership with Compass Media Networks,” said Liz Alesse, VP of ABC Audio. “ABC News Radio remains steadfast in its mission to provide our news affiliates incisive, up-to-the-minute headlines, and we’re equally committed to creating top-tier entertainment content. By maintaining our high standards in these areas, we do more than just serve our stations — we also create exceptional opportunities for our advertisers.”
“Christmas has come early for us and our national sponsors,” said Peter Kosann, CEO & Founder of Compass Media Networks. “ABC Audio represents some of the most iconic brands and media assets in the world, and we will move mountains to be a wonderful ambassador and advocate for our new partner.” Paul Gregrey, President of Advertising and Marketing for Compass Media Networks, added, “This is another wonderful addition to our portfolio that will help our clients achieve their audio marketing and media objectives.”
National advertising sponsors may purchase commercial inventory across all 1,500+ ABC Audio affiliated stations and/or via a variety of national audio networks based on demographics and daypart. More than 65% of ABC Audio’s inventory affiliate base is comprised of FM music stations, and the majority of the commercial inventory broadcasts in primetime dayparts.
This partnership comes as ABC Audio is expanding its talent roster, including the addition of Steven Portnoy, who is rejoining ABC News Radio as a national correspondent based in Washington, D.C. Portnoy (pictured) is an award-winning journalist with over two decades of experience reporting on politics and breaking news. Portnoy was previously a White House correspondent for CBS News Radio, and during his first stint at ABC News, Portnoy was a Washington correspondent for ABC News Radio. [Portnoy photo: Delane Rouse]
