Bakersfield Welcomes ‘Verdad 1560’

• Alpha Media Bakersfield announced the impending arrival of Spanish Conservative Talk KNZR (Verdad 1560), in partnership with Americano Media, the nation’s first national conservative Hispanic network in Spanish. KNZR-AM currently simulcasts Conservative Talk sister 97.7 KNZR-FM, but that simulcast ends on June 29 with the launch of Verdad (Truth) 1560.

“We’re proud introduce Spanish radio to our Bakersfield portfolio for the first time ever and empower the voice of so many of our neighbors in this community,” said Jeremy Price, Market Manager, Alpha Media Bakersfield. “With the launch of this station, we aim to not only serve our listeners but give them a reliable home for the news they seek and the information they rely on every day.”

“This collaboration with Alpha Media is a natural fit for Americano,” said Ivan Garcia-Hidalgo, Founder & CEO, Americano Media. “We take pride in delivering the finest Hispanic news-talk programming in Spanish, and we are happy to bring that programming to the large Hispanic audience in Bakersfield. We are committed and eager to expand into new markets and reach a wider audience through more syndication deals like this one and we look forward to a strong partnership with Alpha.”

Verdad 1560 will feature Americano Media’s talent, which includes award-winning journalists Lucia Navarroand Carines Moncada, as well as popular radio hosts Dania Alexandrino and Lourdes Ubieta.

Americano Media produces 18 hours of original programming each weekday, with diverse Spanish-speaking hosts from 6am to midnight.