Boomer Is iHeart’s Louisville Slugger

• iHeartMedia Louisville welcomes veteran programmer and air talent Christopher “Boomer” Layfield as Vice President of Programming for the nine-station group, effective immediately.

Layfield reports to Kristy Beebee, Area President for iHeartMedia Louisville, who commented, “Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners. Louisville is a dynamic, growing market, and we’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections.”

Layfield most recently served as Operations Manager of the VOX AM/FM Digital cluster in Burlington, VT, PD of Country WCPV (101.3 The Wolf) and afternoon talent on AC WEZF (Star 92.9). Before that he was OM of Cumulus Indianapolis and PD of Country WFMS.

The new gig marks a return to iHeartMedia for Layfield, who earlier spent seven years as PD of iHeart Top 40 WHQC/Charlotte. Earlier stops include seven years with iHeart Top 40 KSLZ (Z107.7)/St. Louis, and PD of sister WRVQ (Q94)/Richmond. Layfield also notably cracked the mic at KHTS (Channel 933)/San Diego, WKBQ/St. Louis, WYHY/WRVW/Nashville and WZJZ/Ft. Myers, FL.

“We have a dynamic collection of brands in Louisville that engage, inform and entertain audiences, while also serving and supporting our advertising partners with unrivaled content and capabilities,” said Layfield. “I feel fortunate to join such a talented team driving ongoing success and look forward to leading with continued creativity, collaboration, innovation and fun.”