Executive Action At Breakaway
• Breakaway, billed as the nation’s leading independent live entertainment brand, has appointed music industry veteran Megan Wise as Vice President of Brand Partnerships. In her new role, Wise “will develop integrated collaborations that connect brands with Breakaway’s unmatched Gen-Z and millennial audience, scaling these opportunities across the festival’s 13-city touring footprint, concerts and its expanding media products.”
Wise began her career at Creative Artists Agency (CAA), rising from the mailroom to agent. Wise later joined the Country Music Association (CMA), where she oversaw brand partnerships, most notably brokering the landmark, first-ever presenting sponsorship of CMA Fest and the CMA Fest television special with SoFi. Wise most recently served as VP of New Business at Anotherland Agency.
“Megan brings a rare mix of instinct, experience, and real relationships,” said Adam Lynn, Breakaway CEO & Co-Founder. “As Breakaway continues to scale its brand partnerships business, she has a proven ability to translate cultural insight into meaningful, revenue-driving partnerships. We’re excited for her to help shape our next phase of growth in a way that’s both strategic and impactful.”
“Breakaway isn’t just a festival, it’s a lifestyle brand that has captured the attention of a new generation of fans,” said Wise. “I’m thrilled to join a team of industry innovators who have built a powerhouse independent platform. The company is perfectly positioned to create high-impact, 360-degree partnerships across a full ecosystem that includes festivals and concerts, talent management and label services, and a growing media division. I couldn’t be more excited to apply my experience during this next chapter of growth.” [Photo Credit: David Bradley]
