Cumulus Gets Ready To Rumble

• Cumulus Media and Rumble, the high-growth video-sharing platform and cloud services provider, announced a multi-pronged strategic partnership. This collaboration will unlock new opportunities across Cumulus Media — including Westwood One and the Cumulus Podcast Network — and Rumble.com, including expanded distribution of content from both companies.

Under the terms of the agreement, Rumble and Westwood One will collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform.

“This partnership represents a powerful alignment between two media innovators,” said Collin Jones, President of Westwood One and EVP, Corporate Strategy & Development for Cumulus Media. “By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.”

Rumble CEO Chris Pavloski remarked, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”