Ferrari Parks At Atlanta’s Beat
• iHeartMedia Urban WRDG (105.3 The Beat)/Atlanta announced the debut of The Ferrari Simmons Show, weekdays from 2-7pm. Simmons is a known quantity in the ATL from his earlier run across the street on Core Radio Group rival Streetz 94.5.
“I’m thrilled to welcome Ferrari Simmons to the iHeartMedia family,” said Spencer Bynes, Metro President for iHeartMedia Atlanta. “His strong influence and presence in Hip Hop culture and Atlanta make him an ideal addition to our team.”
Simmons will slide into the pm drive slot previously held by Beat PD Vladimir Scott, who noted, “Ferrari Simmons is an elite talent and we are excited to see what he will bring to iHeartMedia. His unique perspective and insightful grasp of the culture will touch listeners not only in Atlanta, but worldwide.”
In addition to his new show on The Beat, Simmons also co-hosts The Baller Alert Show, the latest podcast venture from the successful Baller Alert brand, which has more than 100,000 subscribers. Here is the new weekday talent lineup for 105.3 The Beat — 5:30-10am: The Breakfast Club; 10am-2pm: Way Up with Angela Yee; 2-7pm: Ferrari Simmons; 7pm-midnight: The JoJo & Big Homie Show; Midnight-5:30am: Shay Diddy.
