Good Karma [Re]Brands: Good Karma Sports
• Milwaukee-based Good Karma Brands announced it is becoming Good Karma Sports, introducing a new name and identity that reflects nearly 30 years of strategic growth and the company’s expanding role across the sports industry.
What began with a single radio station in December 1997 has evolved into a wide-reaching national sports media and marketing business that now includes WKTI (94.5 ESPN Milwaukee) & News-Talk 620 WTMJ/Milwaukee • WEPN (1050 ESPN New York) • KSPN (710 ESPN LA)/Los Angeles • WMVP (1000 ESPN Chicago) • WKNR (850 ESPN Cleveland) • WTLX (100.5 ESPN Madison) • WESP (106.3 ESPN West Palm) • WBEV-AM (1430 ESPN Beaver Dam) and Full Service 95.3 WBEV/Beaver Dam, WI, connecting brands with sports audiences through relationships spanning the NBA, WNBA, NFL, NHL, MLB, college football and basketball, ESPN, TNT Sports and numerous other sports properties.
Good Karma Sports’ national platform is anchored by its longstanding relationship with ESPN, where the company has served as an operating partner since 2000. Good Karma serves as the exclusive sales representation and operations arm for ESPN Radio Network and ESPN Podcasts, which includes more than 50 podcasts, while its broader work with ESPN spans national and local audio, digital, social, live sports, events and activations.
“For nearly 30 years, we’ve built our business around sports, expanding our capabilities and relationships while staying deeply connected to the local markets we serve,” said Craig Karmazin (left), Founder & CEO of Good Karma Sports. “The business we’ve built gives brands a unique and customizable point of entry into the sports ecosystem, bringing together audiences, content, partnerships, talent and experiences around the teams, sports and moments that matter to them. At the same time, our expertise allows us to create value for sports partners in increasingly broad ways. That’s what Good Karma Sports represents, and there is tremendous opportunity ahead for our league, team, publisher, and advertising partners.”
“As the sports media and regional rights landscape continues to evolve, we see a growing opportunity to help sports properties reach more fans, create greater value from their content and build stronger connections with partners and brands,” said Steve Politziner, President of Good Karma Sports. “Our ability to combine local market expertise with scalable capabilities across distribution, content, sales and media operations gives our partners more ways to grow their audiences and their businesses.”
