IBA & Berko Join Forces
• Longtime AC programming consultant Gary Berkowitz of Berkowitz Broadcast Consulting and the Independent Broadcasters Association (IBA) have teamed up to offer programming and content services to IBA members across America. The partnership is one of several that the IBA has recently formed to help its members through its vendor discount program that provides the industry’s best products and services to IBA members at discounts.
Berkowitz stated, “I understand the rating and revenue challenges that independent broadcasters feel. I look forward to working with IBA members to keep their on-air product top-notch. From music management to imaging, on air talent and promotion, I work with stations to make sure they sound great and get the ratings they need to maximize revenues.”
Ron Stone, IBA President & Executive Director, commented, “There is no one in the industry that is not aware of Gary’s talents and successes in programming. He has built some of the most successful stations in the country. All of us at IBA are thrilled to be able to welcome Gary into the IBA. His offer to the membership to help them grow is exactly what so many are needing. This is a perfect example of the partnerships that make the IBA stand out from any other organization.” To learn more about this unique opportunity, IBA members should visit iba.media and sign in with your username and password.
