iHeart Re-Ups, Expands With VP Bobby Bones
As part of this renewed agreement, Bones will become Vice President, Creative Director of iHeartCountry and will work with iHeartMedia on a variety of joint ventures and new creative programming initiatives, including executive producing a new one-hour weekend program, Women of iHeartCountry. Co-hosted by Bones and Amy Brown from The Bobby Bones Show, Women of iHeartCountry will feature music from established female artists and up-and-comers, with weekly guest appearances by other iHeartMedia female air personalities. The new show will be available to Mainstream and Country stations nationwide as well as on iHeartRadio beginning later this summer.
Pittman, Chairman and CEO of iHeartMedia, commented, “Country continues to be one of the fastest-growing music formats and Bobby is the leading on-air personality connecting with Country fans across multiple platforms nationwide. He has created a relatable, fun and engaging brand of entertainment that drives unmatched results for our advertising and partners. We’re proud to be in the Country music business with Bobby, and look forward to developing new and exciting ways to reach this expanding community.”