iHeart Tucson Launches Mega 97.1
“Our decision to launch Mega 97.1 is a recognition of the importance and vitality of Tucson’s Hispanic community, which accounts for over 45% of our population,” said Steve Earnhart, Southwest Area President for iHeartMedia. “We’re thrilled to be welcoming back Suzette Rodriguez, as she is well known in the community and was previously on-air with our radio stations.”
PJ Gonzalez, SVP of Programming for iHeartLatino, commented, “We are delighted to announce the launch of Mega 97.1. Tucson is a cultural melting pot with a rich and storied history rooted in Mexican and Spanish heritage. Those distinct influences can now be found almost anywhere in the market. Now, there is a station for Latinos that embodies the distinct Tucson flavor.”
For now, Suzette Rodriguez will be on-air weekdays from 6am-noon, followed by Ivan Gonzalez from noon-6pm.