Mackey Named Hubbard Brand, Digital Content Dir.
• Hubbard Radio announced that Phil Mackey has been named to the newly expanded role of Brand and Digital Content Development Director for Hubbard Radio. Mackey will be based in Minneapolis-St. Paul and retain his existing position as Director of Content and Distribution at SKOR North, Twin Cities, the digital sports content brand that has created and grown multiple distribution channels, including audio, video and social media. In his newly expanded role, Mackey will report to Hubbard SVP of Programming Greg Strassell and work closely with Hubbard VP of Digital Strategy Jeremy Sinon and Hubbard Radio brand and content managers to maximize their current content while creating new content for digital platforms
“As difficult as the COVID-19 crisis has been, we’ve learned a lot,” said Dan Seeman, VP/Region Manager for Hubbard Minnesota. “With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for SKOR North can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”
Strassell remarked, “Phil is charged to identify new ‘plus’ content opportunities for all our brands, targeting growth of multi-platform content and associated revenue ideas across the group. He is a forward thinker, and I have had the privilege of watching him grow from one of our first podcasters in the previous decade.” Mackey said, “I’m grateful for the opportunity to take some of the principles we have learned and applied at SKOR North and use that experience to be a resource for some of Hubbard Radio’s strongest brands. Hubbard is a great company, and I look forward to helping push us forward in digital spaces.”
Mackey’s newly enhanced role evolves from the recent departure of Wheeler Morris, Manager, Podcast Strategies, who is the newly named Market Manager for Hubbard Radio Seattle.
