Mediabase + BuzzAngle + Saga
• Mediabase, the industry standard in airplay monitoring, and BuzzAngle Music, the leading innovator in music consumption analytics, announced an exclusive, long-term partnership with Saga Communications. As part of the agreement, Mediabase and BuzzAngle Music will provide Saga with comprehensive music listening and consumption data for Saga’s 130+ radio stations across the U.S.
“Mediabase and BuzzAngle have proven to be essential tools for our many markets and programmers over the years,” said Bob Lawrence, Vice President of Programming at Saga Communications. “When presented with the opportunity to put them in our arsenal on a group-wide level, we simply could not resist.”
Philippe Generali, Mediabase President & RCS Worldwide President/CEO, commented, “We couldn’t be more thrilled to be chosen by the very talented programming team at Saga Communications. This partnership will expand the list of markets covered by Mediabase nationwide, and complement it with the BuzzAngle sales and streaming data for all Saga stations. It’s a real win-win!”
No less thrilled and/or delighted about his agreement is Jim Lidestri, CEO of Border City Media, the makers of BuzzAngle Music, who remarked, “Mediabase’s airplay monitoring and BuzzAngle’s extensive consumer analytics is a powerful combination for programmers. We’re delighted to partner with Saga to give them the most comprehensive tools to connect with and engage their listeners through music.” For more information about Mediabase or BuzzAngle Music, please visit PremiereNetworks.com.
