Meruelo Media Launches CALI 93.9/L.A.
• Meruelo Media promised to share some news about its recently acquired 93.9 KXOS/Los Angeles, and at the frequency-related time of 9:39am PT, company delivered on that promise, flipping the station from Regional Mexican to the all-new CALI 93.9, “#1 for Reggaeton y Mas!” CALI 93.9 is described as “a music station created by Southern Californians for Southern Californians with a completely bilingual presentation.” New call letters KLLI are on order.
Interim PD E-Man said, “CALI 93.9 features the best uptempo hit music by today’s Latin superstars! CALI 93.9 is the new home of superstars like J Balvin, Maluma, Bad Bunny and Cardi B.These artists are mass appeal, from being featured at Coachella to the Grammys, CALI 93.9 is the sound of Southern Cali.”
On the sales side, Irma Barrios will add CALI 93.9 to her purview, in addition to her primary role as General Manager of Meruelo Media’s flagship television station KWHY-TV. Dianna Jason, VP of Marketing for Meruelo Media, will take over marketing responsibilities for CALI 93.9. On-air talent and other department heads will be named shortly.
Otto Padron, President of Meruelo Media, said, ” CALI 93.9 will be the most ‘Caliente’ station in Cali! Not just because the music transcends language as it has exploded into mainstream popularity, but because we will place this format on one of the most powerful radio signals in Los Angeles, the new CALI 93.9.”
