NEON Glows Brightly In Vegas

• iHeartMedia Las Vegas seamlessly segued out of Super Bowl weekend by flipping KYMT (93.1 The Mountain) from Rock to Adult Hits as NEON 93.1, described as “a high-energy new station designed to match the nonstop pulse of Las Vegas,” delivering an electrifying blend of pop, rock, and hip-hop favorites all in one place from artists including: Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, No Doubt, Eminem, etc.

“We are excited to light up the airwaves with the same electric vibe that defines our city,” said MoJoe Roberts, SVP of Programming for iHeartMedia Las Vegas. “NEON 93.1 is bold, unpredictable and exhilarating — bringing listeners a nonstop hit experience that’s uniquely Vegas.”

“We’re incredibly excited to launch NEON 93.1, a bold new brand that truly reflects the energy and unpredictability of Las Vegas,” said Glynn Alan, Area President, iHeart Las Vegas. “This station creates a fresh, high‑impact environment for advertisers to connect with consumers at scale, and we believe NEON 93.1 will drive meaningful engagement and strong results for our marketing partners across the market.”