Nicole Alvarez Joins ALT 98.7/Los Angeles
• iHeartMedia’s KYSR (ALT 98.7)/Los Angeles welcomes beloved Southern California radio personality Nicole Alvarez, who will fill in for ALT 98.7’s vacationing hosts over the holidays. She will fill in for Christen Limon in middays this week, and for Booker & Stryker in afternoon drive the week of Dec. 29. She will remain part of ALT 98.7’s on-air staff moving forward.
This stint marks Alvarez’s first time back on-air since departing crosstown KROQ in August after 23 years at the station, and also reunites her with her former longtime KROQ colleague Lisa Worden, SVP of Alt & Rock Programming for iHeartMedia and Program Director of ALT 98.7. “I have had the pleasure of working with Nicole in the past and am lucky to call her a dear friend,” Worden said. “She is one of the most fiercely passionate music advocates I’ve ever met and also a savage wordsmith. She’s been a ‘Voice of L.A.’ for 23 years, and I couldn’t be more excited to have her on the ALT 98.7 airwaves!”
“After 23 years in Los Angeles radio, I’ve learned that real chapters don’t close, they level up,” said Alverez. “I’m deeply grateful for everything KROQ gave me, and completely clear about what’s next. ALT 98.7 is the future, built by people I trust and respect. I look forward to working alongside the esteemed The Woody Show, being reunited with my friends and former coworkers Chris Booker and Ted Stryker and filling in for the incredible Christen Limon. I’ve watched this team build their brand as a united front with massive success under the leadership of Lisa Worden, with the full force of iHeartRadio behind it. I plan to be their biggest ally. I’m walking in focused, grounded and ready to do the best work of my career. Proud to be a special guest in their house. To quote the band that understood the assignment best this year: ‘Hello, hello, it’s good to be back, it’s good to be back.’ — Oasis.”
Alvarez got her radio start at age 18 and went on to spend 23 influential years at KROQ, where she became known for her depth, credibility and artist-first approach. Her in-depth interviews include Metallica, Linkin Park, Eddie Vedder, The Smashing Pumpkins, Billie Eilish, Foo Fighters and more. Alvarez has also co-hosted Loveline alongside Dr. Drew Pinsky and Dr. Chris Donahue, served as an MTV event correspondent, presented at the Billboard Music Awards and has served on the Recording Academy’s Rock Committee for over five years.
She is currently the primary West Coast contributor for Consequence of Sound, with recent work including a published feature on Radiohead. Deeply committed to service, Alvarez has worked extensively with organizations supporting children, cancer patients, the unhoused and first responders throughout Los Angeles. [Photos courtesy of iHeartMedia]
