Now Entering Missouri: Podcast Radio
• Podcast Radio, the innovative spoken word format, is collaborating with Alpha Media to bring a unique radio experience to the fine citizens of Missouri — Podcast Radio Missouri will launch on Alpha Media’s KREI-AM/Farmington on May 27 and on KWIX AM/FM/Moberly on June 17.
Podcast Radio Missouri will be featured across dayparts on the two stations, and serving as the morning show in both markets. This partnership marks a significant expansion of Podcast Radio’s format — originally established in the UK — into the American radio landscape, offering Missouri listeners a novel way to explore podcasting content through traditional radio.
Listeners will hear quality podcast content from across North America and the world, along with local Missouri podcast content and original interviews with podcasters. The World Famous Gene “Bean” Baxter, best known and loved as half of the Kevin & Bean morning show for several decades on KROQ/Los Angeles will serve as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.
Gerry Edwards, CEO of Podcast Radio, notes, “We are thrilled to be partnering with Alpha. The team has been great to work with in the build-up to launch, and we cannot wait to hear more Missouri-based podcasters on these stations.” Phil Becker, EVP of Content at Alpha, said, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”
Gary Krantz, CEO of Krantz Media Group (KMG) who is overseeing syndication of Podcast Radio, added, “We are excited to expand Podcast Radio’s presence into Missouri with Alpha Media. Together, we’re creating a new gateway for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.” AdLarge Media is handling network advertising sales for Podcast Radio.
