NPR Ups Kaplan To VP, Audience Insights
• NPR has promoted Lori Kaplan to Vice President, Audience Insights. In this new role, Kaplan will lead the Audience Insights team in their efforts to learn more about NPR’s current audience, how to reach new audiences, and the ways NPR makes an impact on the public.
Kaplan has dedicated over two decades of her professional career to inspire, provoke, and enable an audience-centered NPR. She has led research initiatives that have impacted all areas of NPR including content, marketing, sponsorship, development, the network, distribution, government relations, DEI, member partnership, and employee culture.
The announcement of Kaplan’s elevation was made by NPR’s Chief Marketing Officer Michael Smith, who said, “Lori is uniquely qualified to lead NPR’s audience insights and research team. She brings a combination of deep institutional knowledge, next generation audience fluency, and transformational leadership acumen to her new role. Lori is well respected for constantly going beyond reporting data to providing actionable insights that lead to mission-driven results and impact. Her promotion will elevate the voice of our audience in key strategic decisions across NPR.”
Kaplan remarked, “I’m delighted to be able to represent the innovative, driven, and highly-skilled members of the digital analytics and research teams and bring the insights they uncover day in and day out to this new position. Understanding our current and potential audiences has never been more important to shaping our future. Together, with the leadership team, we will convert data to decisions.” [Photo credit: Wanyu Zhang/NPR]
