Rochester Happily Treading Mud

We teased this announcement a week ago, but now, the press release has finally arrived, thus, rendering this news all shiny and fresh all over again — Entercom Classic Rock WCMF/Rochester, NY has hired Michael “Mud” Gross as its new PD/afternoon drive personality, effective May 15. He succeeds Chris Crowley, who recently transferred to the PD post at Classic Rock sister KGON/Portland, OR.

Gross (left) is a talented format vet, having most recently programmed iHeartMedia Classic Rock WBGG (Big 105.9)/Miami until a year ago. Before that he spent nearly a decade at the controls of sister WNRQ (105.9 The Rock)/Nashville. Earlier in his career, Mud programmed WARO/Fort Myers-Naples, FL and he did mornings on WDIZ/Orlando, WPNT/St. Louis and WHVY/Baltimore.

In a staff memo announcing Gross’ impending arrival, Bob Barnett, VP of Programming for Entercom Rochester said, “I’m thrilled to roll out the rock-n-roll welcome mat for ‘Mud’ as he joins the WCMF/Entercom team in Rochester!” Not to be outdone in the snappy quote department, Mud exclaimed, “I’m excited to join Entercom and lead this amazing team and legendary station! I’d like to thank Bob Barnett and Sue Munn for giving me this opportunity!”